Leather has been a material of choice for thousands of years. It is durable, versatile and ages beautifully. It also has a soft touch. Due to these desirable traits, leather is a popular choice for furniture, car interiors, clothing, jackets and many other applications. As customers' needs evolve, however, demand for artificial leather made out of polyurethane or polyamide microfiber is on the rise. Elkem Silicones strive to meet customers' changing needs. The challenge is to make synthetic leather fabrics as durable as real leather made from animal skin. Faux leather easily cracks, fades with use and tends to last only a fraction of the time.